Brand and product transformation
The rebranding of the brand and product Kees de Boekhouder . From local service to national brand. Started and supervised several projects within Marketing and IT teams. As a digital creative I was working on the question of how we could keep the Kees de Boekhouder experience in the expansion to the Netherlands.
Projects:
- Brand rebranding and positioning
- Developing online marketing strategies
- Website design & development
- Online accounting tool design (UX & UI)
- Mobile app design (UX & UI)
- Tracking & data collection setup (UA & GA4)
- Google Ads setup (SEA)
- Facebook Ads setup (Social Ads)
- Data analyzes and reports
