Warrior Sport Shoes reaches new audience
This year, Warrior Sports Shoes launched two new models of sneakers. A high-profile runner called “Ritmo” and the more classic high-tier boot “Matterhorn. A new direction – especially compared to their previous styles. To make this new direction a success, the unique clothing and sneaker brand decided to increase its reach and sales by launching the new product line on Instagram and Facebook. Our agency was asked to indentify the brand’s new target audience, create brand-aligned social ads on Facebook and Instagram, and optimize conversions. Warrior Sport Shoes is now reaching its new target audience in this way.
- 300,000 people from the target audience reached
- 800,000 impressions on Instagram & Facebook
- 7,000 webshop visits
- +/- 200% ROAS
1. Audience Research and Targeting
To ensure effective ad campaigns, we conducted extensive research to identify Warrior Sports Shoes’ ideal customer profile. We used social media analysis tools and audience insights to identify demographics, interests and behaviors of potential customers who would be interested in their new product line.
2. Advertising campaign strategy
Using our audience research, we developed a unique social advertising strategy for both Instagram and Facebook. This strategy includes ad creation, direction of ad copy and a budget allocation plan to maximize ROI. We target the identified audience segments with relevant messages.
3. Promoted posts and sponsored content
Eye-catching sponsored posts for both platforms, highlighting the unique features of Warrior Sports Shoes’ new product line. These messages are optimized for conversions, and we constantly test and optimize them based on data.
4. Monitoring and Analysis
We closely monitor ad performance and conversion data in real time. This allows us to make data-based adjustments to the campaigns and ensure we stay on track to achieve the goal of 200% ROI per month.
After implementing the above strategies, the results are promising:
- Consistent ROI growth from 150% to 200% on ad spend, exceeding client expectations.
- Sponsored posts create Brand Awareness and Engagement
- There is a monthly flow of high-quality traffic to the website.
By combining targeted social ad campaigns and sponsored content, we help Warrior Sports Shoes reach new audiences and increase sales.